| The Tropical Fairy
Festival maintains its high level of attendance through our unshakable
reputation with the public which provides us word of mouth exposure nationwide.
This is wonderful, however, we know it takes a little more than that to
have a successful event. We focus on getting the word out through a tireless
effort of year round advertising. 80% of our budget goes towards advertising
the event This is in addition to the wonderful support we receive through
our community of sponsors.
Featured in the
Miami New Times "Best of 2007"
Press:
Public Announcements
are made through press releases sent to local media, radio stations, television,
magazines and newspapers.
Special Promotions
with Miami New Times
Advertising and
ticket giveaways through the cities most popular entertainment gazette.
Print Advertising:
Faerie Magazine
Glossy world class
magazine targeting faerie enthusiasts around the globe. Print run of 28,000
per quarter with a subscription base of 4,600
Horizons Magazine
(sponsor)
Horizons Magazine
is a local spiritual/new age publication that is distributed throughout
the state of Florida, reaching in to GA and SC
It also has a subscription
base (yet unknown).
Miami Dade Kids Directory
(Sponsor)
120,000 print run
- distributed locally through child oriented locations
Family Magazine has
featured the Tropical Fairy Festival in their events calendar.
Other local papers
and event listings.
Handouts and Postcards:
5,000 cards handed
out at ren-fairs, art events and other local festivals throughout the year.
Many of these are also distributed by participating vendors who display
them on their tables/booths at other events they partake in.
15,000 cards distributed
within 3 weeks of the event through local public venues, malls, shops,
restaurants and directly to the public in the form of street handouts.
Online:
TropicalFairy.com
Fairy Chronicles
Go city
Go city Kids
Weather.com
Craig’s List
Yahoo Groups
Myspace.com
Meetup.com
Happytwig.com
and countless online
listings, links and event pages.
Outdoor Advertising,
billboards and signs.
We are looking in
to outdoor advertising options for the October event.
Other:
We also partake
in local festivals, events and parades to keep a high profile all in the
public eye all year round.
The other 20% of
our budget is spent on services and entertainment, most of which is highly
dependent on volunteers and service sponsors. |
